What if these full page ads and double spreads in the dailies taught us something? Compelled us to learn? Empowered us to get involved?
What if the ad campaign included stories about enviro issues, solutions, practicalities?
What if the ads invited young people to join the event and share their perspectives and stories?
What if the ads invited artists and cultural workers to get involved?
What if the ads told us about successes and remarkable people?
What if the ads invited active citizens and bloggers to join, bring their cameras and share the way they see things?
What if the ads included real life details of the challenges at hand and references to resources to learn from and contribute to?
What if the ads told stories that inspired us to get up, take action and lead?
Getting green is relative.
Eco is just three letters.
Green is just a color.
Getting it is an attitude, mindstyle and lifestyle.
Is it about communication or communications?
Is passion fueled thru stories or facts?
What kind of conversation do you think we should have?
6 comments:
Don't know if this helps, but this is by far my favourite recycling add! They were airing it on TV in the UK last year:
http://uk.youtube.com/watch?v=VlE7akkeifI
And I absolutely love the catch phrase of the campaign "the possibilities are endless".. I guess the strength of the add, to me, is that it combines everyday facts that children can relate to (ie. how long a recycled bottle can power a computer) with this idea of being part of creating ‘endless possibilities’ …
It certainly does help Deena. Thank you for posting, and the site the ad points to http://www.recyclenow.com/ is great. The part with stories on what brands and suppliers are doing is good learning. Thanks for that! Yes, the possibilities sure are endless....
Nadine... you pose great questions and yes going green is a mindset and a challenge. I know of only one person who actively recycles - and no its no tme :(.
I think if we start small- reuse our paper in the office, seperate our trash - even if its just for the guy who collects the cans, start small and then go bigger.
Really change has to start with us. One of my favorite quotes is "Be the change you want to see in the world"- Ghandi. Thats how I think we can affect change on any issue. But weven for that to happen we need awareness. A green page means nothing! Abillboard that says it is powered by solar energy is a good start- but what is the next stwep? Your questions are great. Maybe a petition to the green ad to involve the community? Apply for a grant to run the comming together of this community and find ways to make it happen? ... the possibilities are definetly endless. But where to start? What will the catalyst for change be?
Wallahi ya Nadine you have hit a sensitive topic here. The standard of advertising has become very low. People are still spending so much money on these ads and there is little effect. But what to do? Look at all the ad pages in the papers, magazines and television channels. There is so much being spent there and the quality of advertising is bad. I blame the clients who accept to pay for such ads. They must demand better creative and strategic work from their marketing departments and ad agencies. I'm happy I'm not in the industry anymore.
In the name of going green, we should start working from home 4 days a week...
Hehe. This is funny that you believe the people in charge do these programs for the right reasons. You think they care about the environment? You think they understand what eco-friendly means? Look at the logos on the advert, these institutes don't behave properly to make environmental improvements effectively. And why are they going to meet in a hotel in the Dead Sea?
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