Visionary producer and more

In 2002, Adnan Awamleh sold his 19 year old production company, Arab Telemedia, to his son Talal, but remained active on key productions and as chairman of the board. Why did he do that? Because Adnan realized that it's time for a whole new attitude and generation to take the business forward. And because he knew that the spark in Talal's eyes and his knack for the industry was interesting and brave and very much needed.

And so began the journey of the young man who grew up dabbling with his father's business, and was now ready to blaze a trail thru unchartered waters. Talal is a producer at heart. Passionate about his business, visionary about the industry. He looks for compelling stories that Arab audiences are hungry to see. He works with regional broadcasters and every year brings audience favorites to the satellite TV screens.

Last year he independently produced a 30 episode TV series called AlIgtiyah. Seeming as the Palestinian/Israeli conflict is the region's most complicated and pressing issue, he believed broadcasters would be very interested in acquiring the series for their Ramadan 2007 programming and beyond. But they all said it was too sensitive for them, and they turned it down. LBC however saw an opportunity and jumped on the series. They aired it last Ramadan with a rerun later that year. The only broadcaster who saw the value of the series from a story point of view as well as production value. LBC believed in the production and said yes as they knew it was important for their audiences. In Q2 this year, Libyan TV saw value in AlIgtiyah and acquired it for their audiences.

The lack of enthusiasm and the over cautious regional broadcasters disappointed Talal but did not dishearten him. His faith remained strong and he knew the value of AlIgtiyah and so decided to submit it to the International Emmy® Awards. Last week AlIgtiyah won this prestigious award for outstanding achievement in the telenovela category - the first ever Arab production to be nominated. The first ever Arab production to win. Talal Awamleh's visionary and brave attitude towards his business reaped this well deserved award - an international endorsement for good, hard, quality work produced by a Jordanian company.

Is that all it achieved? No actually.

AlIgtiyah's Emmy® win put Jordan's name on a prestigious slot in screen entertainment history, internationally.

Now that is big.

What is Talal doing now to take his business to the next level? He is spearheading Jordan's biggest and most ambitious independent broadcasting project. If you're interested in screen media in any way, you're going to love his new plans!


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